Privacy Policy

Effective Date: January 1st, 2026

This Privacy Policy describes how Elephant Family Coaching (“we,” “us,” or “our”) collects, uses, stores, protects, and discloses information obtained through this website and through participation in our coaching services.

By accessing this website or engaging with our services, you consent to the data practices described in this Privacy Policy.

Scope of This Policy

This Privacy Policy applies to:

  • Visitors to this website

  • Individuals who submit information through contact forms, intake forms, or scheduling tools

  • Clients who participate in pregnancy and postpartum coaching services

  • Communications via email, messaging platforms, or virtual session tools

This Privacy Policy does not apply to third-party websites, applications, or services linked from this site.

Information We Collect

Personal Information You Voluntarily Provide

We may collect personally identifiable information, including but not limited to:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Payment and billing information

  • Information provided through intake forms, questionnaires, or written communication

  • Any information you voluntarily share during coaching sessions or correspondence

Automatically Collected Information

When you visit this website, we may automatically collect limited non-identifying information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited and time spent on the site

This data is used for website functionality, analytics, and security purposes.

Sensitive Information & Confidentiality

We understand that pregnancy, postpartum, and family-related coaching may involve sensitive personal information. While our services are non-clinical and non-therapeutic, we treat information shared with a high level of confidentiality.

However:

  • We are not a covered entity or business associate under HIPAA

  • Information shared is not considered Protected Health Information (PHI) under HIPAA

  • Coaching records are not medical or mental health records

Despite this, reasonable efforts are made to safeguard personal and sensitive information in alignment with privacy best practices.

How We Use Your Information

We may use your information for the following purposes:

  • To respond to inquiries or requests

  • To provide and administer coaching services

  • To schedule sessions and process payments

  • To communicate service-related updates or administrative notices

  • To improve website performance and user experience

  • To comply with legal, regulatory, or contractual obligations

We do not sell, rent, or commercially distribute your personal information.

Legal Basis for Processing (U.S.-Based)

Information is collected and processed based on:

  • Your voluntary consent

  • The necessity of providing requested services

  • Legitimate business interests

  • Compliance with legal obligations

Disclosure of Information

We may disclose personal information only in the following limited circumstances:

  • To trusted third-party service providers necessary to operate our business (e.g., payment processors, email platforms, scheduling tools)

  • When required by law, court order, subpoena, or legal process

  • To protect the rights, property, safety, or security of the business, clients, or others

  • With your explicit written consent

Third-party service providers are required to maintain confidentiality and use information solely for the services they provide.

Third-Party Services & Platforms

We may use third-party tools such as:

  • Website hosting platforms

  • Email marketing or communication platforms

  • Online scheduling systems

  • Payment processors

We are not responsible for the privacy practices, data handling, or security of third-party platforms. Use of these services is subject to their own privacy policies and terms.

Cookies & Tracking Technologies

This website may use cookies or similar tracking technologies to:

  • Improve functionality

  • Analyze website traffic

  • Enhance user experience

You may disable cookies through your browser settings. Doing so may limit certain website features.

Data Retention

Personal information is retained only for as long as reasonably necessary to:

  • Fulfill service obligations

  • Maintain business records

  • Comply with legal or tax requirements

When information is no longer required, reasonable steps are taken to securely delete or anonymize it.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

However, no method of electronic transmission or storage is completely secure. By using this website or services, you acknowledge and accept this risk.

Your Rights & Choices

You may request to:

  • Access or update your personal information

  • Correct inaccurate data

  • Opt out of non-essential communications

  • Request deletion of your information, subject to legal or business retention requirements

Requests must be submitted in writing using the contact information below.

Children’s Privacy

This website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Privacy Policy

This Privacy Policy may be updated at any time without prior notice. Changes will be posted on this page with a revised effective date. Continued use of the website constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy or how your information is handled, contact:

Elephant Family Coaching
allison@postpartumfamilies.com
www.elephantembrace.com